Americana Group’s main lines of business are operating food & beverage outlets, as well as manufacturing food products. With a network of over 1,400 outlets, it is not only the largest operator of restaurant chains in the MENA region, but also one of the most successful franchise operators in the whole world. The Group’s network encompasses 12 of the world’s most recognized brands in the Quick Service, Casual Dining and Fine Dining categories, such as KFC, Pizza Hut, Hardee’s, TGI Friday’s, Red Lobster, Olive Garden, Long Horn, Signor Sassi, Costa Coffee, Krispy Kreme and, most recently, The Counter. In addition, Americana Group’s thorough understanding of Middle Eastern tastes has led it to create 6 of its own homegrown brands, which have proven to be as successful with consumers as their global counterparts.
In the food manufacturing and processing sector, Americana Group is recognized as the Middle East’s leading purveyor of quality food products. With a portfolio spanning 9 high quality brands – such as California Garden, Farm Frites, Koki and Americana Meat – its food products find their way into millions of MENA households every day.
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