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Manage reporting and evaluate effectiveness of email campaigns though mail-champ and other bears. Proactively introduce new email marketing campaigns ideas to customers based on current events, news, business strategy Engage customers in new features as they are released Understanding of lists and segmentation process Use performance learning from campaigns to identify test and learn opportunities, and run A/B tests to drive continuous improvement Develop marketing campaigns across multiple channels such FB, Twitter, LinkedIn to support the growth of the business. Clearly identify Success Metrics, KPI’s and reporting for all tactics prior to implementation Create and implement innovative multi-channel growth strategies & campaigns. Set team strategy through analysis of historical marketing data. Provide performance analysis, ROI and insights for all channels/tactics Define & execute high impact A/B & multivariate testing and optimization strategies Understand and apply inbound marketing tactics. Organize and track marketing campaigns and social media data Edit and post videos, podcasts and audio content to online sites Planning & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising Manage and maintain the organization’s website. Write and optimize content for the website and social networking accounts in corporation with tactical team.
1.Responsible for visiting /contacting potential customers to prospect for new business. 2.Social media leads communication 3.Maintaining and developing relationships with existing clients via meetings, telephone calls and emails. 4.Gathering market and customer information/Feedback. 5.Representing Beacon at trade exhibitions, events and demonstrations. 6.Developing the needed Clients’ Proposals. 7.Submitting Sales reports daily and sales forecast report weekly 8.Coordinating with the finance to ensure the collection is on date
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