To achieve frequent, timely and positive media coverage across all available media. Managing the entire product line life cycle from strategic planning to tactical activities. Conducting market research in order to identify market requirements for current and future products. Maintaining professional internal and external relationships that meet company core values. Responsible for marketing of company products and services to the right market. Demonstrate technical marketing skills and company products knowledge. Executing and fulfilling the actual marketing plan. Managing the sales and purchasing department.