Develop and maintain relationships with authorized distributors and resellers across the Middle East, influencing and motivating distributor teams in achieving set goals. Help Increase brand awareness by organizing Reseller Meets, other trade shows. Generate monthly, quarterly and annual sales forecasts and reports and liaise with Demand Planning Team. Manage and coordinate marketing efforts including monitoring distribution channel stocks to ensure material availability, analyzing market intelligence on competition, monitoring market trends, and generating monthly price lists to channels and partners. Finalize Contracts with distributors while ensuring compliance with internal organizational guidelines.Responsible for Revenue, Profitability and Market share across Middle East. Responsible to develop Enterprise/Corporate customer relationships along with Corporate Sales. Maximize market penetration by appointing new distributors and partners.