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Trade Marketing Specialist

Company name : Confidential
Egypt - Giza


36 962
  • Salary

    4,000 - 5,000 EGP - Egyptian Pound

  • Job Role / Function


  • Manage others


  • Vacancies


  • Years of Experience

    1 - 3

  • Career Level

    Entry Level

  • Degree


  • Nationality


  • Gender


  • Employment Type

    Full time

  • Expiry date

    03 Feb 2019

Job description

    A multinational FMCG company requires Trade Marketing Specialist with the following JD:.

    Generate compelling shopper stories to develop winning strategies for categories vs. competition.
    Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
    Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the Category/Sub Category.
    Drives implementation of in-store solutions and review the effectiveness of the in-store actions
    Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP.
    Prepare and implement new product trade launch and conduct pre and post evaluation.
    Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement.
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Job requirements

    Advanced computer skills in MS Office, and databases.
    Ability to manipulate large amounts of data.
    High attention to detail and accuracy.
    FMCG background is preferable.
    Very good English level.
    Males only.
    Sales Background is preferable.
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Additional Information

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