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Advertising account executives contribute to and develop advertising campaigns. Tasks typically involve: meeting and liaising with clients to discuss and identify their advertising requirements; working with agency colleagues to devise an advertising campaign that meets the client's brief and budget; presenting alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client; working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies; liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both, ensuring that communication flows effectively; negotiating with clients and agency staff about the details of campaigns; presenting creative work to clients for approval or modification; handling budgets, managing campaign costs and invoicing clients; writing client reports; monitoring the effectiveness of campaigns; undertaking administration tasks; arranging and attending meetings; making 'pitches', along with other agency staff, to try to win new business for the agency.
• Creating a portfolio of client accounts and monitoring the ongoing activities related to them. • Managing, reviewing progress and delivering the client’s advertisement projects. • Conducting meetings with the clients as well as informing them about the current work status of their projects. • Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. • Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained. • Monitoring work performance of colleagues and setting sales targets.
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