OBJECTIVE: Business Development/Regional Management. My career objective is to be with a progressive organization. I am a strong believer of " Learning Organizations". I see myself not only contributing towards the growth of the company, but also, expanding the business globally.

International executive with over 15 year’s extensive International Business experience in global channel management, Sales Management, franchise & Business development (20+ countries in EMEA), start ups, driving existing operations, sourcing, negotiation, identify new business opportunities, designing and adapting products and strategies for international markets. Highly experienced in selling strategic solutions with accountability for results in positions, which require significant understanding of business issues, strategic development, strong communication, people management and service orientation. In particular, Customer Management: Pro-actively working with international customers to understand / anticipate their needs, business processes, and conceptualize solutions to meet expectations. Developed new relationship with customers in a consultative mode.

Specialties: Business Development, Sales Management ,International Franchising, Relationship Building, Multi-unit Management, Solution Selling, Contract Negotiations & Operations. Fluent in 4 languages (English, Italian, Arabic & Dutch)- . I carry Dutch citizenship


COO & Co-Founder September 2013 - Present ( 8 Years - 11 Months ) | Information Technology and Services ( Industry )


Merchandising( Role ) is a professional network that grants free access to millions of jobs from thousands of company and career websites worldwide, with only one click!

In addition to jobs, provides jobseekers and professionals, access to thousands of free online courses from top universities worldwide, and other career services and opportunities

Responsible for the strategic direction of Jobzella within EMEA. Leading and inspiring a team of sales managers and high performing individual contributors to achieve shared objectives whilst upholding our culture and values.

Working with pre and post sales cross functional teams to ensure we grow our business and give customers the very best experience. We have a sales team covering the SMB segment, Enterprise Sales and Global Accounts in the EMEA region.

This team consists of Global Account Managers, Account Executives & Relationship Managers who are helping Staffing companies transform their businesses and use Jobzella as their primary platform to engage, clients, candidates and consultants.

Regional General Manager at - Levant, North Africa and Emerging Markets October 2010 - August 2013 ( 2 Years - 10 Months ) | Human Resources ( Industry )


Merchandising( Role )

Responsible for setting company wide Revenue generating strategy to achieve company’s vision. This includes P&L responsibility for various business divisions within the MENA region

In particular leading a multi location set up with large teams responsible for:

-Managing all strategic and operational aspects of the business in MENA
-Managing key corporate client relationships
- Provide advisory & consultancy to the business executives about recruitment solutions
-Advising clients on recruitment strategies through consulative solution selling
-Manage all large scale or key campaigns & Position Bayt to win sales opportunities by developing, communicating and driving effective selling strategies that are based on valid, customer specific value propositions

Director of Business Development & Operations, Middle East & Africa November 2005 - November 2009 ( 4 Years )

World’s largest I.T. & soft skills training company ( headquartered in Philadelphia, U.S., operating 300 locations in 60 countries. Worldwide revenues of US$400 million. Named as: “200 Best Small Companies” by Business Week; “100 Fastest Growing Companies” by Fortune; and “100 Hot Growth Companies in America” by Forbes.

Accountable for the strategic direction and growth of the Middle East & Africa region. Responsible for a $ 40m+ turnover and a channel that encompasses 60 + location in over 20 countries in MEA. This includes providing operational and relationship guidance to network business owners. Driving existing operations, sourcing, negotiating, executing new partnership deals, and designing and adapting products and strategies for local markets. Responsible for revenue and sales growth, expense, cost and margin control

EMEA Regional Manager November 2003 - November 2005 ( 2 Years )

Responsible for development of computer training franchises while ensuring profitability of 40 operations in 15 countries across EMEA with combined annual revenue of $ 30M+. Developed field support strategy based on return on investment and value added analysis. This includes providing operational and relationship guidance to network business owners, and developing new business partnerships throughout EMEA Region. Acting also as an active member and provide support to the local country teams, Managing Directors and Management teams.Secure efficient working relationships with key stakeholders such as the Franchises, Legal, Finance..etc

Sales and Operations Manager November 2001 - November 2003 ( 2 Years )

Direct the overall operation of the Centre; implement various systems and procedures; hire, surpervise, and develop multiple managers & staff; partial accountability for P&L and the centre operating budget. Manage large accounts of regional/global repute at leadership level for repetitive business

Logistics Manager November 1997 - November 2000 ( 3 Years )

Manage all operations personnel in accordance with company policies by hiring, training, motivating, planning and directing work, managing performance and resolving associate issues so that assigned performance targets are met or exceeded. Oversee the operations to ensure efficiency and productivity

Quality Assurance Specialist November 1996 - November 1997 ( 1 Years )

Inspection of new and returned product; also responsible for Inspecting/Testing returned product to identify defects and uncover possible reliability trends


Webster University Leiden 2004

MBA, Business Administration,

University of Pisa 1992

Logistics & Production Engineering, Italy,


  • Account Management
  • Budget
  • Budgets
  • Business Development
  • Business Intelligence
  • Business Planning
  • Business Process
  • Business Strategy
  • Channel
  • Competitive Analysis
  • CRM
  • Customer Satisfaction
  • Customer Service
  • Direct Sales
  • Franchising
  • Human Resources
  • International Sales
  • Italian
  • Key Account Management
  • Leadership
  • Management
  • Market Research
  • Multi-Unit Management
  • Negotiation
  • New Business Development
  • Operations Management
  • P&L Management
  • Performance Management
  • Program Management
  • Project Planning
  • Recruiting
  • Sales
  • Sales Management
  • Sales Operations
  • Sales Process
  • SAP
  • Selling
  • Solution Selling
  • Start-ups
  • Strategic Partnerships
  • Strategy
  • Team Building
  • Team Leadership
  • Team Management
  • Teamwork
  • Time Management
  • Training


  • English Expert

  • Arabic Native

  • Italian Expert

  • Dutch Intermediate

Personal Info

Gender: Male

Nationality: Netherlands

Country: Jordan

City: Amman

Number of Dependants: 3

Marital Status: Married

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