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Copy Writer

Company name : Confidential
Egypt - Alexandria


0 429
  • Salary

    1,000 - 2,000 EGP - Egyptian Pound

  • Job Role / Function


  • Manage others


  • Vacancies


  • Years of Experience

    3 - 7

  • Career Level

    Mid Career / Senior

  • Gender


  • Age

    Min: 18 - Max: 35

  • Employment Type

    Full time

Job description

    Advertising copywriters generally work alongside an art director within the creative department of an advertising, media or full-service agency. They work with client briefs to conceive, develop and produce effective advertising campaigns.

    The art director deals mainly with the visual images of the advertising campaign while the copywriter provides the verbal or written ‘copy’. This may include creating slogans, catchphrases, messages and strap-lines for printed adverts and leaflets. They are also involved in writing text for web advertising, as well as scripts for radio jingles and TV commercials.

    Copywriters also work with media planners/buyers and the production department to fully develop the advertising campaign.

    Typical work activities
    Advertising copywriters often handle several client accounts at the same time, which makes the job varied and interesting. Typical work activities may include:

    liaising with clients and interpreting their briefs;
    developing creative ideas and concepts, often in partnership with the art director;
    presenting ideas to colleagues and clients;
    familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
    writing clear, persuasive, original copy;
    updating digital media;
    proofreading copy to check spelling and grammar;
    amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
    overseeing campaigns through the production stage to completion;
    working on several campaigns at once, sometimes under pressure and often to tight deadlines;
    casting actors for TV and radio work, and listening to voice tapes;
    liaising with production companies, photographers, typographers, designers and printers;
    keeping up to date with popular culture and trends;
    monitoring the effectiveness of advertising campaigns.
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Job requirements

    An advertising copywriter should:

    be highly creative and imaginative
    have good written and interpersonal skills
    work well in a team
    be able to work under pressure
    have an eye for detail
    have an interest in commerce, popular culture, and new advertising trends and techniques.

    Skills and personal qualities

    An advertising creative copywriter should:

    be highly creative and imaginative, and curious about clients' products or services
    be skilled in writing clear, concise and grammatically correct copy
    understand the different language styles that appeal to various target markets
    have excellent interpersonal and communication skills
    work well in a team and with a range of creative people
    be able to work under pressure and manage workloads effectively
    be highly self-motivated and well organised
    be able to see other people's points of view and take on board feedback
    work within strict budgets
    have an eye for detail
    possess good leadership, people and project management skills.

    It is important that creative copywriters maintain an interest in:

    commerce, popular culture, and new advertising trends and techniques
    why loyal customers buy certain products
    competitor activities and successful campaigns being delivered by other agencies.
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Additional Information

project management
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