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Marketing Manager - FMCG Experience is a must

Egypt - Giza


11 3826
  • Job Role / Function


  • Manage others


  • Vacancies


  • Years of Experience

    10 - 15

  • Career Level


  • Degree


  • Education

    BSc/MSc degree in Marketing or related field.

  • Nationality


  • Gender


  • Employment Type

    Full time

  • Expiry date

    28 Nov 2021

Job description

    • Responsible for Zeina rebranding activities

    • Apply and develop specific marketing tactics that build on consumer and customer insight to deliver overall brand objectives.

    • Managing all marketing activities in the company

    • Developing the marketing strategy for the company in line with company objectives.

    • Deploy successful online marketing campaigns and own their implementation from ideation to execution.

    • Overseeing and track spending the company’s marketing budget

    • Work on increasing the potential customer's database and attract more new customers

    • Manage all marketing communications including press relations, special events, BTL collaterals and community outreach activities.

    • Supervise website maintenance.

    • Develop executive annual brand strategies and marketing plan.

    • Lead cross-functional teams in the execution and accomplishment of

    brand objectives.

    • Provide business analysis/insight into the development of brand strategies in support of the brand franchise.

    • Product planning, pricing, and positioning, in addition to interfacing with all organizations within the business to deliver efficient growth and profitability.

    • Work with company development to deliver a winning product strategy and plan with business development around strategic partnership and technology alliances.
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Job requirements

    - 12 -15 Years of experience in a relative field
    - 4 - 5 years of experience in a managerial position, FMCG Industry
    - Experience in marketing analysis
    - Advanced Marketing Diploma is a plus
    - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
    - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    - Experience in setting up and optimizing Google Adwords campaigns.
    - Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
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Additional Information

About this company

Zeina Group
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