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media buyer

Egypt - Cairo


10 8113
  • Job Role / Function


  • Years of Experience

    2 - 4

  • Career Level

    Mid Career / Senior

  • Gender


  • Employment Type

    Full time

  • Expiry date

    22 Oct 2020

Job description

    Optimizing campaigns performance
    - Optimizing targeted keywords lists & ads
    - Enhancing CTR & conversion rate
    - Enhancing budgeting and bidding strategies
    - Enhancing targeting strategies
    - Continuously researching audience persona to enhance targeting and keywords analysis
    - Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking
    Identifying powerful keywords to drive the most valuable traffic
    - Running PPC campaigns
    - Manage bids and develop strategies to increase the effectiveness of our paid search
    - Create daily / weekly reports with full analysis of campaign statuses
    - Decrease budget & adjust bids to gain better ROI
    - Knowledge of digital marketing best practices including local search, review marketing, social
    media, web content and paid advertising
    - Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
    - Confidently execute and manage/buy all digital media campaigns across all digital channels
    and devices (display, social, video, native, etc). These include, but are not limited to Google
    (search, YouTube), Facebook, Instagram, Snapchat, Twitter etc.
    - Utilize audience targeting strategies and creative testing frameworks to improve engagement
    and ROAS
    - Act as Programmatic subject matter expert and lead on all training and growth opportunities
    - Strong ability to multitask and prioritize job related responsibilities in a fast-paced and dynamic
    work environment.
    - Pay great attention to detail and focus on quality and results of campaigns (per technique,
    creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of to campaigns.
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Job requirements

    2-4 years in a similar position
    - agency experience is a MUST
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Additional Information

About this company is the First Professional Network in the Middle East and a network that is empowered by the first job aggregator in the Middle East as well as the only free online-course aggregator worldwide. As the first specialized marketplace and hub for courses and career advice for Arabic speaking communities worldwide, Jobzella is truly the one stop shop for professionals and companies in the Middle East.

Being everything but a traditional boring automated job board, Jobzella’s main focus is to create an easy to use interactive network of millions of professionals and companies providing millions of jobs, courses, events and services to the widest range of audiences in the Middle East region. With designing an open network free of restraints, limitations, roadblocks or restrictions of any kind, Jobzella prides itself on an all inclusive life changing user experience and on creating a network of true professionals and real companies dedicated to making the professional world more beneficial and more importantly, more Human.

Jobzella started with one main mission: To help each and every professional build his/her career and aspire to a better life. Jobzella’s unique state of the art technologies offer a digital world enabling every user to land endless career opportunities. Whether you are looking for an outstanding and professional online presence, building a great professional network, landing your dream job, boosting your skills by acquiring some degrees and certificates, getting career advices and services, or simply staying updated with all the best and latest career events, news, tips, and information, then you are in the right place with Jobzella.

As for businesses and educational institutions, Jobzella is continuously offering a wide range of products and services for all businesses, regardless of its size or industry. Jobzella is designed mainly to satisfy each and every possible need of recruiters, marketers, and sales professionals. Being the only specialized marketplace for jobs, courses, and all HR/Career related services and also being an open professional network has empowered Jobzella with endless targeting tools which ensure the highest return-on-investment (ROI) in the market.

Jobzella’s Timeline:

- 23 July 2013: Launches
- 4 November 2013: Jobzella received its first angel investment round from KI Angels – Egypt.
- 15 September 2014: Series A round of investment and acquisition of Jobzella’s majority shares by Al Khaleej Training and Education Group – Kingdom of Saudi Arabia.
- 30 July 2015: Re-launching a totally new and revamped Jobzella 2.0 website.

Currently, Jobzella is part of Al Khaleej Training and Education Group’s companies. With over 5,000 employees, 80 locations all over the Middle East, more than 30 companies and foundations, and 11 international franchises, Al Khaleej is the biggest training and education network in the Middle East. Al Khaleej is one of the top 100 companies in The Kingdom of Saudi Arabia and has been named one of the top 500 companies in the Middle East region in 2014, according to Forbes Middle East.

Discover Jobzella Today and become a part of the Professional Networking revolution.
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