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 Social Media Specialist 

Top Business Group
Egypt - Cairo


3 3472
  • Job Role / Function

    Social Media

  • Years of Experience

    1 - 5

  • Career Level

    Mid Career / Senior

  • Gender


  • Expiry date

    06 Jan 2022

Job description

    A Social Media Specialist is required in an International University located on Suez Road
    • Implement social media strategies for multiple companies that build brand awareness, generate
    inbound traffic and product adoption.
    • Creation of content that meets our customer standards
    • Develop and deliver social media optimization (SMO).
    • Stay current with social media trends and best practices.
    • Research opportunities for new social marketing platforms and select adapt the current process to fit
    client needs.
    • Review and approve content daily.
    • Creating and managing monthly promotions.
    • Build and execute social media strategy through competitive research, platform determination,
    benchmarking, messaging, and audience identification
    • Generate, edit, publish and share daily content that builds meaningful connections and encourages
    community members to act
    • Set up and optimize university pages within each platform to increase the visibility of the university’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Create editorial calendars and syndication schedules
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and
    best practices, and then acting on the information
    • Collaborate with other departments (customer relations, student recruitment, etc.) to manage
    reputation, identify key players, and coordinate actions
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Job requirements

    • Education and Experience
    • 1-5 years’ experience in Marketing Bachelor’s Degree required with a degree in business/marketing,
    previous experience in the post-secondary education industry will be considered an asset.
    • Proven working experience in the social media marketing or as a digital media specialist
    • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
    • Demonstrable social networking experience and social analytics tools knowledge
    • Adequate knowledge of web design, web development
    • Knowledge of online marketing and a good understanding of major marketing channels
    • Positive attitude, detail and customer-oriented with good multitasking and organizational ability
    • Fluency in English
    • Strong project management or organizational skills.
    • In-depth knowledge and understanding of social media platforms and their respective participants
    (Facebook, YouTube, Twitter, Flickr, etc.) and how they can be deployed.
    • Ability to effectively communicate information and ideas in written and verbal format.
    • Ability to build and maintain client relationships.
    • Team player, with the confidence to take the lead and guide other departments when necessary.
    • Good technical understanding and can learn new hardware and software quickly.
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Additional Information

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