Senior Digital Marketing Specialist

Egypt - Cairo


3 94
  • Job Role / Function


  • Years of Experience

    4 - 7

  • Career Level

    Mid Career / Senior

  • Nationality


  • Gender


  • Expiry date

    30 Nov 2022

Job description

    Responsible for leading the digital strategy and execution
    Identifies emerging digital marketing trends and future opportunities to promote
    Company and its products and programs through existing and emerging channels
    Track effectiveness and the return of channel marketing campaigns and report on results
    to upper management
    Generate, edit, publish and share engaging content daily on Expand Cart social media
    accounts and pages (e.g. original text, photos, videos, and news)
    Collaborate with other teams, like marketing, sales, and customer service to ensure
    brand consistency
    Communicate with followers, respond to queries in a timely manner and monitor
    customer reviews
    Oversee social media accounts& design (e.g. Facebook page cover, profile pictures and
    blog layout)
    Generating, researching, and pitching ideas for blog posts.
    Writing, editing, publishing, and promoting content
    Develop solutions and utilize standard operating procedures for improving customer
    satisfaction and creating lifelong promoters of our brand.
    Communicate with the management team and developers to improve product
    functionality and resolve issues.
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Job requirements

    Experience: 4 - 6 in digital marketing
    BSc/BA in marketing or relevant field
    Experience in digital marketing
    Highly creative with experience in identifying target audiences and devising digital
    campaigns that engage
    Experience in Facebook Ads and Google Ad Words
    Solid knowledge of website analytics tools (e.g., Google Analytics)
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Additional Information

About this company

2B Egypt
2B Egypt company is part of Best Buy Corporation, besides it`s one of the leading companies in IT ecommerce
and retail business. We believe our customers always deserve the best quality and value. That is why we are
specialized in providing a vast assortment of electronics including laptops, mobiles, tablets, gaming, networking,
cables, software, laptop and mobile accessories and home appliances. 2B has been bringing the latest IT trends
& products to meet all customers’ needs and preferences.
2B Egypt was established in 2000 and since then it has been working eagerly in the field of selling and distribution
of electronics. And now has 30 branches all over Egypt. The branches are located in Mohandsen, Nasr city,
Heliopolis, Maadi, 6th October, Rehab 5th settlement, Gesr el Suez, Alex, Ismalia, Assuit, Fayoum.
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