Easy was established in 1999 as fast moving manufacturing company with one brand being the easy Sweet Bars 100% natural hair removal product.
–In year 2003, Easy Sweet became the market leader in the natural hair removal category in Egypt
–In year 2004, Easy introduced the Easy Care wipes products which gained market leadership in a short period.
–In year 2005, Easy Sweet became the market leader in the whole hair removal category.
–In year 2007 Easy started production of mosquito repellents as the first producer in Egypt.
–In 2009, Easy introduced the Clean Care antiseptic line of products which is the fastest growing category in the company.
–In 2012, Easy introduced the Easy Cream and Gel products.
–In 2014, Easy signed the contract with the multinational company “Godrej”
•To be recognized as a unique business model in the Health & Beauty care field. Through developing unique products, marketing schemes and Managerial skills continuously
•To build a Multinational Organization capable of aggressively growing profitably in the global market.