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Swipe'nTap is an Egyptian company developing, selling and maintaining innovative ordering solutions. The company started in late 2011 offering digital menus, and has evolved since to offer a wide variety of products and services. In 2014, Swipe'nTap merged with el7esab, a mobile ordering and payment platform. This marked one of the first investment-backed tech M&A deals in Egypt.
2011: Swipe'nTap is born
Starting with only 5 employees, the company was born with the vision of offering innovative products tailored for the Food & Beverage industry.
2012: Secured the first anchor client, as well as a first round of investment
Swipe'nTap started deploying its products, and thus attracting attention from both clients as well as seasoned investors. The vision started to become reality.
2013: Aggressive sales expansion, over 1 million flips on tablets, Series A venture capital funding
After achieving great success with the first anchor clients, rapid and aggressive sales expansion in Egypt's leading hospitality names attracted even more attention to Swipe'nTap.
2014: Merger with el 7esab, even more sales expansion, and new products
Swipe'nTap merged with el7esab- an ordering and payment mobile application- marking what is to be one of the first funded tech startup mergers in the region. Armed with two years of experience, R&D, the backing of investors as well as new technologies, 2014 has proved to be a landmark year for Swipe'nTap..
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