Zeina Group

• Responsible for Zeina rebranding activities • Apply and develop specific marketing tactics that build on consumer and customer insight to deliver overall brand objectives. • Managing all marketing activities in the company • Developing the marketing strategy for the company in line with company objectives. • Deploy successful online marketing campaigns and own their implementation from ideation to execution. • Overseeing and track spending the company’s marketing budget • Work on increasing the potential customer's database and attract more new customers • Manage all marketing communications including press relations, special events, BTL collaterals and community outreach activities. • Supervise website maintenance. • Develop executive annual brand strategies and marketing plan. • Lead cross-functional teams in the execution and accomplishment of brand objectives. • Provide business analysis/insight into the development of brand strategies in support of the brand franchise. • Product planning, pricing, and positioning, in addition to interfacing with all organizations within the business to deliver efficient growth and profitability. • Work with company development to deliver a winning product strategy and plan with business development around strategic partnership and technology alliances.

Employment Type
Full time
Job Role / Function
Career Level
  • 6
  • 1528
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